Title | Rhetorical Scarcity: Spatial and Economic Inflections on Genre Change |
Publication Type | Journal Article |
Year of Publication | 2012 |
Authors | Applegarth, Risa |
Journal | College Composition and Communication |
Volume | 63 |
Issue | 3 |
Pagination | 483 |
Keywords | genre, history, professional, rhetoric, science |
Abstract | This study examines how changes in a key scientific genre supported anthropology’s early twentieth-century bid for scientific status. Combining spatial theories of genre with inflections from the register of economics, I develop the concept of rhetorical scarcity to characterize this genre change not as evolution but as manipulation that produces a manufactured situation of intense rhetorical constraint. |